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Awaara | Anaam
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If freedom had a statement fabric it would be none other than Gandhi’s encouraged and pioneered Khadi.
This time Khadi which stands for freedom and liberation not just from the external ruthless fast fashion but freedom from our inner labels and constraints gets a fresh and global spin making it the fabric and craft for all.
Dissolving the societal labels and boundaries across the globe and thus setting us free in our authentic selves.
Anaam’s collection Awaara is about the celebration between khadi in deep roots in our culture and the modern and contemporary fashion market in a very street chic and global manner. Keeping the palette in signature anaami black.
Bringing comfort to the wearer and yet making them stand out in the crowd in this glorious and rich fabric of our nation.


June 9, 2017